Sales & Profit Protect
To take full accountability of the designated area’s store P&L, to take initiative to
stimulate top line growth
continuously improve store operations
contribute to establish and deliver operations capital and revenue strategies to maximize return on investment
To support line manager continuously improve brand equity and market share.
To lead cross-merchandise/planning team to work out the best product assortment plan for stores, as well as the marketing team for marketing support.
To be able to accurately deliver the sales forecast by quarter and annual. And be able to set up a strategic sales target for stores.
To be proactive with BD person on secure the best store location, as well as find industry info regularly for line manager and BD for strategy draft. (BD will take charge of negotiation and contract management)
To support omni-channel capability build up.
Store Operations
To monitor that Store Operations Standard is understood and implemented and contribute to the continuous improvement of store operations policies and processes including the Store IT System.
To improve stock levels on shelf to reduce cost and improve working capital.
Customer Relationship
To inspire excellence and passion for customers services in designated areas, to propose and execute standards that exceed customer expectations, to empower the store team to drive customer loyalty
Organize store CRM activities and work with brand marketing team to build HOKA community in designated area.
People Development
To manage store succession and staff development plans
To appoint and develop store management and store general staff to fill competency gaps, to instill a strong “the Deckers way” company culture, ensure all matters of recognitions and disciplines acted according to HR Policies.
To coach Store Managers as well as Sales Associates
to maximize sales and profits
to promote effective and efficient management
to supervise processes and reports to improve Store Manager’s stock management skills
To improve store staff’s data capability, report understanding level. And have regular meetings with store managers and staff to ensure the collective spirit of the team.
To proactively request resources, e.g., training to support store staff’s development.
工作经验
10年以上
