Report to VP Textile Services
Purpose of the Job
This position provides strategic market direction for the CSI business globally.
This position is the driver of new product development, strategic partnerships, market intelligence, business analysis, and definition of price and margin guidelines.
Directly manage the employees and projects of the Marketing department. Collaborate with Sales, Production, Financial, and RVP to set goals and manage the CSI business.
Job Tasks and Business Decisions
Create and align product and service strategies with sales. This area of responsibility ensures revenue targets are met and margins are maintained.
Provide innovation to ensure customer needs are met through products and services that drive increased sales and profit.
Provide analysis of current business, market intelligence, and competitive environment to the management team. This information is used to develop the company's directions and strategy.
Collaborate with CSI efforts internationally to drive market growth and align with local sales strategies.
Assist Sales with Key account management by supporting product/service technical support and creative innovations.
Oversee the promotion, support, and growth of the Color Library and CSI ColorSpace. This area is key not only to the growth of Color Library sales but also to the development of trend service products to support future growth with new customers.
Promotion of the CSI Brand and products through the creation of promotional materials, including presentations, participation in professional associations, social media, and web content.
Provide product and process improvement of existing products, services, and processes. CSI products, such as ColorWall, require updates and product management. These products provide continued revenue growth at existing and new customers.
Manage the Promotion, Specification, and delivery of CSI ColorFlow and CSI Palette Builder. This includes managing the relationship with the 3rd party programming partner.
Manage external relationships with AATCC and other business partners to promote CSI through professional networking and collaboration with companies in the same market. DataColor, Xrite, Trend Services, software companies, etc.
Provide technical support to customers and employees within the organization on topics such as Color Science, Color Management, and Color execution.
Required Experience regarding the job
The position requires a four-year degree, preferably in Marketing, Business, or a technical related field.
Position requires a minimum of 5 years of experience in the dyestuff/chemical/textile industry. This implies in-depth knowledge of textile applications, textile markets, customers, and textile end-users.
Computer, financial, manufacturing, and marketing-related training or experience desired. Excellent communication and writing skills necessary
Must have organization, planning, decision-making, problem-solving, product management, and supervisory capabilities.
Demonstrated and advanced knowledge of color science and color communication, along with their use in the Retail environment.
Business Impact of the Job on Key Figures
Revenue
Margin
Market Share
Product Rationalization
New Product Promotion and Development
Quality
Work Contacts
Management and Direction to all CSI Charlotte and Global team members
Strategic and support for Company Global teams and Managers
High level of contact with CSI Customers
工作经验
10年以上
